Adam Winick: multi-skilled web producer
detailed pixel craftsman
xhtml / css / xml / flash / actionscript
Toronto, Canada phone: 416 509 8333
email: info@adamwinick.com

My ambition is to create web designs that further the threshold set by the best web designers in the world. My passion lies in detailed, elegant and high end pixel craftsmanship for all aspects of online communication. I am constantly and religiously immersed in all web design and development industry facets. These include: Industry and colleague exhibitions, accomplishment and discussions both on and offline; Beta testing and/or learning creative technology advancements for web, interactive, and supporting fields; Participating in web design awards and accomplishments for both on and offline communities and festivals; Meeting and contributing to online and local web design and open source communities such as FlashinTO; Joomla; Ubuntu/Linux; Zen Carte; Wordpress and Drupal. I am constantly upgrading my web design/programming skills as new standards and technologies are introduce such as advancements in AJAX and CSSv3. I remember over 4 years ago being completely in awe of 2advanced.com, and then watching companies like Fantasy Interactive and Big Spaceship take clients like Ford, Nintendo and movie industry sites to new standards of interactivity, usability and detail. I am feverishly surfing the web for the latest input from the web design and development community on sites like TechCrunch, Devshed, ReadWriteWeb, Digg, Slashdot, FWA, Kaliber 10K, etc... I wish to spend my career creating and exploring interactivity with a others of the same mind-set and culture. As the web becomes more apart of modern life with each new advancement, the world will look for new definitions of online presence and I hope to join an organization that is at the forefront of providing those solutions in an arena fueled by creativity.

Education

• Sheridan College: Art and Design Fundamentals: 1 year prep for design program
• George Brown College: School of Graphic Communications: Toronto, Canada, Graduate Degree: 3 years Graphic Design: 4th year Web Design
• Colin Moock: Actionscript Boot camp

Awards / Achievements and Web / Design Community Contributions

• Competed and placed among the top 35 designers at George Brown College to receive the opportunity to exhibit among the design community at the Design Exchange in Toronto
• Competed and placed with a fictional wine label design to Applied Arts magazine's student design competition
• Member of independent flash design community http://www.flashinto.com and I Volunteer and contribute to the FlashInTheCan flash design festival
• Featured in Marketing Magazine as per my appointment to Director of Visual and Interactive Media at Hotspex.com
• Donated e-commerce site design for breast cancer research themed company; "boobalicious.com" in 2005
• Donated wordpress blog setup and design for The United Way's "Great Neighbourhood Race" 2007

Online Design Community Contributions

FlashinTo, Allmaple, Computerlove, Terminus1525, Pixelsurgeon, Designiskinky, Newwebpick, 24-7media, Joomla, Ubuntu/Linux, Zen Cart, Wordpress and Drupal

Client / Agency Work and Professional Experience

Projects are listed in chronological order

Client: The Fight Network / thefightnetworkstore.com
Project: Using Zen Cart open source e-commerce engine; produced full custom web store for The Fight Network's merchandising division.

As Lead Web Designer, the production I completed on the project was:

• Custom GUI front end photoshop mockup
• Configured, installed and deployed PHP, XHTML and SQL open source e-commerce engine / shopping cart and checkout system
• Full scale GUI template deconstruction / reconstruction using CSS, XHTML and FLASH

Client: The Fight Network / Google / Youtube
Project: Custom GUI design, deployment, and management of The Fight Network's Youtube Channel.

As Lead Web Designer, the production I completed on the project was:

• Custom GUI front end photoshop mockup
• Configured, installed and deployed The Fight Network's Youtube channel using CSS, Javascript, and XHTML to push the boundaries of Youtube's template engine beyond its current capabilities to allow for custom ad space not originally supported by Youtube
• Helped facilitate The Fight Network's Youtube channel to the top 30 most viewed partner sites on Youtube

Client: The Fight Network / Flashloaded
Project: XML database / Flash driven video player / play list for "thefightnetwork.com".

As Lead Web Designer, the production I completed on the project was:

• Using Flashloaded.com's XML driven video player and actionscript as a basis
• Full scale GUI construction for video player and play list
• Replaced and reconstructed play list scrolling component using custom hand coded actionscript
• Customized XML database to feed the play list

Client: The Fight Network / Warner Brothers / Chuck Liddell - UFC
Project: Pproduce a landing page promoting a contest for Chuck Liddell's promotional tour for the movie "300".

As Lead Web Designer, the production I completed on the project was:

• Using the UFC's raw imagery, I employed my photoshop skills to integrate Chuck's likeness into the colors and themes used in the movie "300" 's promo campaign.

Client: Boobalicious
Project: E-commerce site design where proceeds from sales go to help fight breast cancer.

As Lead Web Designer, the production I completed on the project was:

• All photography and art direction
• GUI front end photoshop mock ups
• Hand coded the site using XHTML, CSS and FLASH

Client: Athletes World / Bata Shoes International
Agency: Ideal Minds
Project: Full scale redesign and re branding of athletic based apparel, lifestyle and footwear site.

Mockup 1

Mockup 2

As Senior Web Designer, the production I completed on the project was:

• New corporate branding, original font design and style guide
• 2 Full GUI front end designs, GUI for new e-commerce engine, GUI for Athlete's World Runner's club social media site
• Helped facilitate that the site is completely CSS2.0 based (no tables, I coded the HTML/JS/CSS personally with their onsite webmaster)
• Built new Flash/AS2/XML based store locator system
• Built new Flash/AS2/XML based mp3 jukebox in partnership with content provider (Universal Music)

Client: Probone Dog Health Foods Inc.
Agency: Ideal Minds
Project: Full scale design and branding for the launch of Probone dog health food supplement.

As Senior Web Designer, the production I completed on the project was:

• Photoshop concepts and full scale mockups
• Hand coded the front end GUI using AJAX, XHTML and CSS

Client: The Information Network / thedatingscene.com
Agency: The Information Network
Project: Full scale design and mockup GUI front end for match.com's dating engine.

As Senior Web Designer, the production I completed on the project was:

• Photoshop concepts and full scale mockups

Employment Experience

2005 - 2006

The Information Network / Ovation Inc.
Senior Web Designer

Client: U2
Agency: Ovation

Project: Designed portal landing page promoting U2's Toronto stop on their Vertigo tour for U2's VIP online ticket portal partner.

Client: Jay-Z
Agency: Ovation
Jay-Z: Private Party Online Registration

Project: Designed portal landing page promoting an exclusive Jay-Z concert in Toronto. Project: Provided flash based contextual banner campaign for Jay-Z and Umm Magazine.

Employment Experience

2002 - 2005

Hotspex Inc.
Director of Visual and Interactive Web Media

• Developed Online Banner Campaigns to drive traffic to our web innovation portal
• Developed 3D models for Virtual product demos online using Maya and 3D Studio Max, for deployment in Cycore Cult 3D plug
• Clients I serviced include McDonald's, Bell Canada, Petro Canada, Microsoft XBox, Nintendo, Nike, Mastercard, Visa, Gae Lea, Canadian Tire, Fuji, General Motors, Tetley and Logitech

Online Contextual Marketing Campaigns

Fujifilm, Bell Mobility/MSN Mobile, Harveys, McCain, Canadian Tire, Harley Davidson and Microsoft/Xbox

Clients serviced at Hotspex

Client: Fujifilm
Agency: Hotspex

Project: Promote and launch the new Instax instant polaroid style camera to the youth market.

Solution: We gave 50 polaroid cameras to 50 teens in high schools across Canada to submit images to the site. I developed a full web site where the GUI is based on a polaroid picture where users can sign up and upload their images for a chance to win an Instax Camera and vote on their favourite images. This was based on the "Hot or Not" concept. Winning images were featured on the Instax packaging.

Client: Bell Mobility / Cossette Communications
Agency: Hotspex / Cossette Communications

Project: Design and develop a web based entry point for market research results integrating branding from both Cossettes' youth based marketing outfit (Nucleus) and Bell Mobility

Client: Microsoft MSN Mobile / Bell Mobility Agency: Hotspex / Bell Mobility

Project: Produced an online guide to setting up MSN Messenger and Hotmail on a Bell Mobility wireless device.

Client: McCain
Agency: Hotspex

2 Projects: Create a virtual shopping experience in 3D simulating the product display case with real time competitive layouts for 1) frozen juices and 2) frozen french fries.

Client: Bacardi
Agency: Hotspex / 180 Solutions

Project: Designed online landing page using Flash to promote Bacardi's "0066" campaign. The goal of the campaign encourage drinkers to mix Bacardi and Diet Coke

Project: Produced online banner, and eye blaster campaign working in partnership with online contextual marketing engineers at 180 Solutions to direct traffic to the Bacardi entry page.

Technical Background
Programming Languages

XML / Actionscript 1.0 / 2.0 / , D / X / HTML, CSS 2.0 and AJAX

Web / Design Software

All Adobe applications (Certified Adobe beta tester); All Macromedia (Adobe CS3), Quark Xpress; 3D Design and modeling experience using Cinema 4DXL

Interests

Electronic music composition; enjoying all forms of music; web design for personal and cultural design exhibition; researching and learning about graphic / web / motion flash design and visual arts communications; enjoying local galleries and exhibitions representing various mediums, art and design; and contributing to other independent web design projects for and from other designers who share my love for typography and flash design.